A family supermarket at the heart of Abidjan, one which upper-class Ivorian and expats commonly savor. I was standing in front of a display of chocolates, an isle I regularly visit to check for any Swiss chocolates on sale. (Swiss chocolates here are equally as pricey as in any other parts of the world.) I had my eyes on a specific brand for several days now. I knew that they were approaching its expiration date.
2 days before the date marked in bold letters on the back of the package, I had expected that the price would soon come down. Instead, I found them sitting in the shelf just like the rest of the product line. I picked out a bar and approached a supermarket staff to ask him when the expiration date was, just in case they overlooked the dates. “Excuse me? What is the expiration date of this chocolate bar?” “It’s the day after tomorrow.” is the exact curt response I got. There was no discount that day.
I returned to the supermarket a couple of days later slightly despondent that I had missed the grand chocolate sale. I expected the chocolate bars to be sold off before it had expired. To my surprise, they were still sitting there, as if the dates after the letters “EXP” had no significance. I called the staff to let them know that they were selling expired products. Soon there were 2… 3… 4 staffs scouring through the chocolate section pulling out products with a past expiration date. There were about 50 Swiss chocolates worth 5 US dollars each that they had to take off. That’s a lot of money lost for a retail business.
What was my takeaway from this awkward experience other than the fact that I should bring chocolates from Japan rather than wait for ones in Abidjan to go on sale? I was also struck by the fact that people here didn’t get the basics principles of retail management. And this is not a mom-and-pop size store; it’s a huge franchised supermarket. Inventory control is the heart of a successful retail management, and the employees didn’t understand it, at least the one I had talked to previously to ask about the expiration date.
Yet it’s also true that as a consumer, a couple of days, weeks, maybe months past expiration of a chocolate is not of grave concern. I was even willing to pay for the expired chocolates had the supermarket sold them at 1 US dollar per bar. In the view of civilization, a vendor overlooking an expired product is a grave issue, but maybe the staff who paid no attention to the dates inscribed at the back of the package had a point. Who cares about the dates; they are still edible chocolates.
I don’t think I am alone in feeling slightly confused from such an experience. Millennials may often be faced with a sense of fear that we have gone out of touch with our human intuitions and what actually matters. My act of appealing to the staffs about the expired chocolates was sort of an admonition to the supermarket. But maybe Cote d’Ivoire was never ready to adopt such complex system as a franchised supermarket in the first place. I wonder if businesses in countries such as Cote d’Ivoire are all of a sudden being vested with authorities they are unable to handle. And maybe that’s okay. What’s wrong with living in a world where people judge whether a commodity should be sold based on the texture, the smell, the taste of the product, rather than on a 6 digit number we aren’t even quite sure how they are decided? I wonder if I am in fact the one in the bubble, playing along with the game set by modernized societies.
Even when not subjected to the nature of my job, would I continue to preach what expiration dates are and the implications when they are ignored? I do at times wonder if that would distort the other’s world, and what the consequences of that may be. I do find comfort living in the developed world I am used to, but I do feel a bit of qualm every time I talk about “our norm” to people living in a more simplistic world unaffected by intricate modern systems.